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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Dec 11 2008

Monthly Marketing To-Do List for Authors

A common fear that I find with authors is concern over what marketing activities to do on a regular basis. This anxiety hits everyone, from beginner to bestseller and fiction to non-fiction. Either information overload sends authors in all directions, or analysis-paralysis shuts down their marketing efforts altogether.Sure, there are thousands of ways to promote

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Dec 09 2008

December Amazon Comparison of CBA Publishers

WildFire Marketing has released the December 3rd Amazon rankings for the Top 15 CBA Publishers. This research let viewers see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Dec 04 2008

Advanced Book Marketing for Authors

Okay, I’m not one who likes people promoting stuff on their blogs. As I tell my author clients, “It’s more important to provide value to the reader, rather than promote your books.” However, I’m really excited about a new resource that I’ve just completed. It’s an 8-disc audio CD set called, Advanced Book Marketing for

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 26 2008

Linore Rose Burkard – Fiction Marketing Diligence

Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Nov 17 2008

3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy

As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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