Blog - Page 101 of 117

Apr 27 2009

Client Success Story: Mary DeMuth

Congratulations to Mary DeMuth on the quick success of her new novel, Daisy Chain. Her book just launched on March 1st, but her publisher (Zondervan) has already gone into a 3rd printing in two months! That is an incredible feat in such a tough economy. Mary’s credentials include being a finalist for the 2007 Christy

Apr 12 2009

When Religion and Marketing Collide

This video is a hilarious look at what can happen when religion and marketing get a little too mixed up…

Apr 03 2009

WildFire Authors Experience CBE Success

In my previous blog post, I shared the negative realities of what happened at the Christian Book Expo on March 20 – 22nd (low turnout, financial losses, lost opportunities, etc.). However, there was a positive side to the event…every WildFire Marketing client who was present experienced above-average results. Forgive me for bragging on my author

Mar 25 2009

Christian Book Expo was a No-Show

I just returned from Dallas, TX where I witnessed one of most disappointing moments in the history of Christian publishing. The purpose of my trip was to visit several WildFire Marketing author clients at the Christian Book Expo (CBE), a first-of-its-kind consumer-oriented book fair at the Dallas Convention Center. Expected attendance was over 15,000 people.To

Mar 19 2009

How Author Websites Influence Book Sales

Last summer, the Codex Group, a publishing research firm with clients including Random House and Barnes & Noble, surveyed nearly 21,000 book shoppers. The objective of their study was to understand the relative effectiveness of author websites among shoppers and determine the elements that keep them coming back to a site. Result from this recent