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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 19 2009

How Author Websites Influence Book Sales

Last summer, the Codex Group, a publishing research firm with clients including Random House and Barnes & Noble, surveyed nearly 21,000 book shoppers. The objective of their study was to understand the relative effectiveness of author websites among shoppers and determine the elements that keep them coming back to a site. Result from this recent

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Mar 05 2009

Client Success Story: Johnny Parker – National Exposure in Ebony Magazine

Hats off to WildFire client, Johnny Parker, for receiving national exposure in the March, 2009 issue of Ebony magazine. Johnny got an article published on leadership issues based on President Obama. The article has already resulted in several speaking inquiries and interest from influential people. Johnny credits WildFire Marketing for taking his website, resources, and

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Written by Rob Eagar · Categorized: Client Success Stories

Mar 04 2009

Thomas Nelson Launches New Books with Multiple Formats

Publisher’s Weekly announced the following news:“Thomas Nelson announced today the launch of NelsonFree, a program that allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases. With NelsonFree, the price of the hardcover book includes both the audio download and the e-book. The first two NelsonFree titles will go on

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Written by Rob Eagar · Categorized: Marketing Tips

Mar 04 2009

March Comparison of ECPA Publishers

Check out the March Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Feb 24 2009

Client Success Story: Kathi Lipp

Kathi Lipp was a first-time author launching her new book, The Husband Project. WildFire Marketing coached Kathi for four months leading up to her book’s publication date. All results listed below occurred during the Author Mentor Program and within 60 days after the book’s release: 1. Kathi sold over 1,000 books by herself within the

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Written by Rob Eagar · Categorized: Client Success Stories

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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