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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 09 2007

Meet Me at ICRS

For those who are attending the ICRS Convention in Atlanta on July 8 – 12th, here’s my schedule as of now:AWSA Golden Scroll Banquet – Sunday, July 8th, 1 – 3pmFor more information, visit: www.ScrollAwards.comHarvest House Author Dinner – Sunday evening (private function)CLASS Marketing Workshop – Tuesday, July 10th, 2 – 3:30pm, Room B406Open to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jun 01 2007

Out of Sight…Out of Mind

When was the last time you contacted your entire customer base? If you’re an author or speaker, your customers are your readers, listeners, event planners, church leaders, etc. It only takes six months for most people in this group to forget that you exist and search for someone else to help them. You cannot reach

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

May 23 2007

Writing / Speaking Research Tip

Working on a Christian book or presentation and need some background on a story or person in the Bible? http://www.ChristianAnswers.net/dictionary/home.html is a bible dictionary / encyclopedia which encompasses over 4,100 articles and definitions, including over 96,000 convenient, cross-reference hyperlinks to the Bible, definitions, meanings of words, and answers from biblical experts. So whether you are

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Written by Rob Eagar · Categorized: Author Tips

May 18 2007

So, What Do You Speak About?

“So, what do you speak about?” Never respond to this question. Instead, focus your answer on what you accomplish for your listeners. Don’t talk about what you do, explain how your audience benefits from your message. Describe the value that you offer in tangible terms. Could that value be explained to an innocent bystander and

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Written by Rob Eagar · Categorized: Speaker Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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