So, you’ve just come off stage to a standing ovation, and you’re feeling pretty good about your speech. Later, as you stand by your resource table shaking hands, several people mention how they think you’re a great speaker. But, are their comments an accurate indicator of your skill level? The fact is that every speaker
Help with the Southern California Wildfires
At WildFire Marketing, we enjoy helping authors, speakers, and companies spread their message like wildfire. It’s a good thing when beneficial ideas take over a cultural landscape. However, we are saddened by the recent tragedy of real wildfires that destroyed lives and property in Southern California. Please join with us in prayer and financial assistance
Inside Secrets from the Uber Agent
Chip MacGregor is one of the top Christian literary agents. I call him the “Uber-Agent,” because he has such a wealth of CBA experience. He also writes a great blog and recently talked about the lousy marketing strategies employed by most Christian publishers. I couldn’t help but pass along his insightful comments: More than half
Don’t Play Hide & Seek with Your Customers
While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake. Whenever
The Danger of Clichés
“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and