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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 29 2018

The “Indie”-dependent Author

Never before have so many authors made so much money selling books on Amazon. Some hail this development as proof that indie authors are taking over the publishing industry. Publishers beware, because authors are no longer dependent on you to sell books and make a living. But, are indie authors really that independent?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 22 2018

Does Your Book Have a Buddy?

People are told to never go scuba diving or backpacking the wilderness alone. It’s dangerous to do those things without a buddy. Likewise, launching a new book can be hazardous business. Does your book have a buddy to ensure success?

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Jul 15 2018

How to Fix Bumbling Barnes & Noble

Barnes & Noble just fired their CEO…again! Is there hope for the struggling bookseller? Yes, if they take these four steps recommended by Rob Eagar…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, News & Events

Jul 08 2018

Facebook Ad Secrets from an Expert

Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 01 2018

“Best” Selling Authors Know This Secret

What if the true definition of a bestselling author has nothing to do with hitting a bestseller list? For example, you can hit most bestseller lists by selling only 10,000 copies in a week. That’s a tiny amount of sales considering over 325 million people live in America. Selling 10,000 copies at a typical author

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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