Barnes & Noble just fired their CEO…again! Is there hope for the struggling bookseller? Yes, if they take these four steps recommended by Rob Eagar…
Facebook Ad Secrets from an Expert
Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…
“Best” Selling Authors Know This Secret
What if the true definition of a bestselling author has nothing to do with hitting a bestseller list? For example, you can hit most bestseller lists by selling only 10,000 copies in a week. That’s a tiny amount of sales considering over 325 million people live in America. Selling 10,000 copies at a typical author
The Future of Publishing
I’ve worked in the publishing industry for 17 years. Seven years as a full-time author and ten years as a full-time consultant who coaches authors and trains marketers at publishing houses. I’ve seen incredible change over these years, especially with the rise of Amazon and the invention of social media. However, I believe the industry
The Cure for Backlist Bias
If you watch an old movie on Netflix, do you enjoy it any less than a new movie? If you eat food at a restaurant that’s thrived for 10 years, do you feel ripped off? If you have kids, do you love your older child any less than a younger child? Age doesn’t matter when
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