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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 04 2019

The Most Powerful Book Marketing Language Ever

Language is the power of the book sale. But, there is one specific type of marketing language that is more powerful than anything else…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 14 2019

How Hooks Sell Books

What if I told you it’s possible to get a reader’s attention in 30 words or less? That’s the power of a book hook. For example, notice the irresistible quality of these words: Could you kill your wife to save your daughter? What if the first man to walk on Mars realizes he’ll be the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jan 10 2019

10 Book Marketing Do’s and Don’ts for 2019

As we enter 2019, you might feel overwhelmed with resolutions or the desire to improve upon last year’s book sales. To help ease your mind, here’s my 10 Book Marketing “Do’s and Don’ts” for the New Year…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 17 2018

Rob Eagar’s Publishing Predictions for 2019

2018 brought a lot of changes to the publishing industry. Rob examines what lies ahead for 2019!

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Nov 11 2018

Lessons Learned from a 70-Million Selling Author

Discover the secret to a long-term writing career from an author who has sold over 70 million copies and written 21 New York Times bestsellers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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