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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 04 2018

The First Book Sale is Always to Yourself

Language is the power of the book sale. However, before you show your marketing language to the public, there is one very important individual you must convince first. Find out why…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 21 2018

The Secret to Selling Books with Social Media

If there is only one article that every author needs to read about social media, this is it. Yes, it’s that important…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 26 2018

5 Best Practices of Bestselling Authors

What’s the secret to becoming a bestseller? There is no secret, and if someone tells you there’s a secret, they are lying. However, there are consistent traits of successful authors. Here are five best practices that I’ve seen exhibited by my bestselling clients…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 19 2018

Good Authors, Bad Authors, and the Difference

Do you know the difference between a good author and a bad author? These are the 10 tell-tale signs…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 12 2018

Good Publishers, Bad Publishers, and the Difference

Do you know the difference between a good publisher and a bad publisher? These are the 10 tell-tale signs every author needs to know…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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