Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:My wife loved reading the best-selling novel, “The Guernsey Literary and Potato Pie Society.” The book’s story is told through a compilation of letters between Londoners and residents of a British island once under

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Have you ever attended a music concert and seen T-shirts on sale for over $25? How can musicians get away with these ridiculously inflated prices? Emotion can trump logic when it comes to pricing.

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One of the fastest ways to get exposure for your new book is through radio and TV interviews. Unfortunately, most publishers no longer setup media tours for their authors. Worse, typical PR firms charge $2,500 – $5,000 per month for their services – with no guarantee of success.  Why risk paying these outrageous prices when

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn’t

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author who desires a larger platform, it won’t happen by itself. You can’t sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over

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