Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: This past weekend, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Social media is luring a lot of people to believe that marketing shouldn’t cost them anything. “Free” is becoming the new promotional budget. The danger with this mindset is that it can lead to

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:One of the keys to selling books like wildfire is to get other people to act as a salesperson for you. Instead of marketing all by yourself, imagine hundreds of people singing your praises

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:My wife loved reading the best-selling novel, “The Guernsey Literary and Potato Pie Society.” The book’s story is told through a compilation of letters between Londoners and residents of a British island once under

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Have you ever attended a music concert and seen T-shirts on sale for over $25? How can musicians get away with these ridiculously inflated prices? Emotion can trump logic when it comes to pricing.

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