Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author who desires a larger platform, it won’t happen by itself. You can’t sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over
Monday Morning Marketing Tip – September 5, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an unhealthy tendency among some authors and business owners to start a new marketing activity with the expectation that it should create a huge, immediate return. These people will start a new blog,
Monday Morning Marketing Tip – August 29, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Too many authors unfairly expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. But, that’s an unrealistic expectation. People aren’t
Switzerland Vacation Pictures
How does a marketing consultant maintain his creativity and sanity to keep providing value to clients? He takes a break and goes on vacation in the Swiss Alps! My wife and I recently spent two weeks in the Lauterbrunnen Valley hiking and biking among the tiny towns of Murren and Wengen. This area of Switzerland
Monday Morning Marketing Tip – August 22, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Sometimes, I get caught up in the effect that Amazon reviews can have on a particular book. For example, if someone recommends a title to me, my habit is to go find that
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