One of the fastest ways to get exposure for your new book is through radio and TV interviews. Unfortunately, most publishers no longer setup media tours for their authors. Worse, typical PR firms charge $2,500 – $5,000 per month for their services – with no guarantee of success.  Why risk paying these outrageous prices when

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn’t

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:If you’re an author who desires a larger platform, it won’t happen by itself. You can’t sit around waiting for Oprah or Good Morning America to call. Platform growth happens through steady action over

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an unhealthy tendency among some authors and business owners to start a new marketing activity with the expectation that it should create a huge, immediate return. These people will start a new blog,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Too many authors unfairly expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. But, that’s an unrealistic expectation. People aren’t

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