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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 15 2011

Monday Morning Marketing Tip – November 14, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:Social networking is typically a passive approach to marketing, because you’re at the mercy of other people deciding to visit your blog, “like” you on Facebook friend, “follow” you on Twitter, or subscribe to your YouTube

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 07 2011

Monday Morning Marketing Tip – November 7, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:My wife and I recently went out to dinner to try a new restaurant that opened near our house. Instead of having a good experience, though, the restaurant failed to deliver on our expectations. For instance,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 01 2011

Monday Morning Marketing Tip – October 31, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Dolphins and whales are both air-breathing creatures who live in the ocean. Yet, they swim and behave in radically different ways. For example, sperm whales often descend into the depths of the sea and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Oct 24 2011

Monday Morning Marketing Tip – October 24, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: This past weekend, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Oct 17 2011

Monday Morning Marketing Tip – October 17, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Social media is luring a lot of people to believe that marketing shouldn’t cost them anything. “Free” is becoming the new promotional budget. The danger with this mindset is that it can lead to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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