Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:Social networking is typically a passive approach to marketing, because you’re at the mercy of other people deciding to visit your blog, “like” you on Facebook friend, “follow” you on Twitter, or subscribe to your YouTube

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Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:My wife and I recently went out to dinner to try a new restaurant that opened near our house. Instead of having a good experience, though, the restaurant failed to deliver on our expectations. For instance,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Dolphins and whales are both air-breathing creatures who live in the ocean. Yet, they swim and behave in radically different ways. For example, sperm whales often descend into the depths of the sea and

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: This past weekend, college football fans were treated to an amazing game as Michigan State upset highly-ranked Wisconsin on the last play of regulation. As time expired, Michigan State’s quarterback threw a last-ditch,

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Social media is luring a lot of people to believe that marketing shouldn’t cost them anything. “Free” is becoming the new promotional budget. The danger with this mindset is that it can lead to

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