How does a marketing consultant maintain his creativity and sanity to keep providing value to clients? He takes a break and goes on vacation in the Swiss Alps! My wife and I recently spent two weeks in the Lauterbrunnen Valley hiking and biking among the tiny towns of Murren and Wengen. This area of Switzerland

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Sometimes, I get caught up in the effect that Amazon reviews can have on a particular book. For example, if someone recommends a title to me, my habit is to go find that

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: SEO is an abbreviation for a term used by website programmers and hosting companies that stands for “Search Engine Optimization.” This concept refers to employing various methods to make your website appear on

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: After coaching over 400 authors, I’ve observed a tendency among some writers to believe that marketing their books is a strange, foreign behavior that must be forced into their life. The notion of

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: If you want to get more media interviews, put yourself in the position of a radio or TV producer. Would you rather be approached by an author who is just trying to get

Continue Reading »