Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Happy Fourth of July! This week’s focus: Every community needs a hub and a leader who keeps everything together. As an author, you should position yourself as the ringleader whom all of your readers revolve around.

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’m surprised by how many authors are frustrated by all of the work it takes to market their books. I think to myself, “What did you expect? If you didn’t write a book

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’ve worked with a lot of authors who come from the academic world, such as counselors, psychologists, professors, ministers, and doctors. In most cases, these individuals believe that their intelligence and education will

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When you’re conducting a speaking engagement, book-signing, or media interview, make the audience aware of any free resources you have available (you do have free resources, right?). Don’t expect people to figure it

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Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Last week, I saw the new movie by Morgan Spurlock called, The Greatest Movie Ever Sold. It’s a fascinating documentary that goes behind-the-scenes into the world of advertising, marketing, and product placement in

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