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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 16 2010

Book Marketing Q&A: Writing Promotional Copy for a Book

Question: During a conversation with my publisher, we were discussing the marketing text for my new book’s back cover copy, catalogue copy, and ad copy to be released this fall. As we talked through these issues, I began to wonder if the text needed to be different for each type of piece. In other words,

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Written by Rob Eagar · Categorized: Book Marketing Questions

Jan 12 2010

January Comparison of ECPA Publishers

Check out the January, 2010 Amazon rankings for the Top 15 ECPA publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Jan 01 2010

Book Marketing Question: How big should an author’s platform numbers be?

Michael asks, “I’m in the process of redesigning my website and creating a social media marketing campaign as a first step toward submitting a manuscript to an agent. It is my assumption that my website and web presence (YouTube, Facebook, Twitter, etc.) will be my most powerful medium for marketing my non-fiction, self-help book. Is

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Written by Rob Eagar · Categorized: Book Marketing Questions

Dec 04 2009

December Comparison of ECPA Publishers

Check out the November Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Nov 04 2009

November Comparison of ECPA Publishers

Check out the November Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Stop Asking Readers for Opinions

February 2, 2026 Posted by Rob Eagar No Comments

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

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