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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 01 2010

Book Marketing Question: How big should an author’s platform numbers be?

Michael asks, “I’m in the process of redesigning my website and creating a social media marketing campaign as a first step toward submitting a manuscript to an agent. It is my assumption that my website and web presence (YouTube, Facebook, Twitter, etc.) will be my most powerful medium for marketing my non-fiction, self-help book. Is

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Written by Rob Eagar · Categorized: Book Marketing Questions

Dec 04 2009

December Comparison of ECPA Publishers

Check out the November Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Nov 04 2009

November Comparison of ECPA Publishers

Check out the November Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Oct 21 2009

The Enemy of an Author is not Piracy, but Obscurity.

“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Oct 09 2009

Book Marketing Q&A: Follow-up to Public Speaking Resources

Per Mary’s question yesterday, I forgot to offer some other advice on preparing to speak publicly on your book. Two things:1. The best way to become a better speaker is to build an effective speech (See Andy Stanley’s book, “Communicating for a Change” in my previous post), then go speak as frequently as possible. Practice

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Written by Rob Eagar · Categorized: Book Marketing Questions

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The Shortcut to Building a Big Audience

June 22, 2026 Posted by Rob Eagar

Earlier, I wrote about the importance of building an audience before publishing a book. Today, I’d like to discuss a different question: How do you build that audience faster? Most authors understand that an email list is valuable. Yet, many spend years blogging, posting on social media, attending conferences, and speaking at events—only to end

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