Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:When you market a product or service, don’t make the mistake of expecting perfection from every activity. For example, let’s say you’re an author who sends out your first monthly newsletter. But, after a
June Amazon Comparison of ECPA Publishers
Unfortunate news this month. The information service (www.TitleZ.com) that I use to generate my Amazon comparison of ECPA publishers has changed the way they report their Amazon rankings. At the beginning of June, they started simultaneously including both Kindle and print versions of books when I conducted a specific publisher search. The problem is that
Monday Morning Marketing Tip – June 7, 2010
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:There’s an old adage among professional speakers that says “The brain can only absorb what the behind can withstand.” This means that the longer a speaker talks on stage, usually the less information the
Hilarious video about book signings
This video is really funny, partly because it’s so true for so many authors. (Thanks to Chip MacGregor for mentioning it on his blog.)
Is Social Networking the Savior for Books?
“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,
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