Two questions today: Mary asks, “My first paid speaking engagement as an author is next month. And, like so many who have gone before me, I feel so incredibly inadequate. Can provide your top three resource recommendations for an author who is starting to speak in public about their books?”Mary, congratulations on landing your first
Book Marketing Q&A: Does an Author Need One or More Websites?
Rachel asks, “As a non-fiction author, is it better to create a different website for marketing each book? Or, just have one author website from which to market each of your books as they are released?” Rachel, you bring up a good point that confuses many authors. I recommend that authors create just ONE website
October Comparison of ECPA Publishers
Check out the August Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a
Book Marketing Q&A – How to Launch a New Website and Author Brand
Debbie asks, “Is there any kind of checklist or step-by-step directions for authors to use when launching a new website and brand?”Debbie, thanks for the question. Here’s a simple checklist to use as a guideline:1. Use your brand tagline everywhere (email signature file, blog posts, business cards, newsletters, free resources, etc.) Your brand won’t work
Book Marketing Q&A: Speaking for Free to Speaking for a Fee
Tracey asks: How do I move from speaking for free to speaking for a fee? Good question, Tracy, because public speaking is one of the BEST ways to promote your book and generate extra revenue to support your writing. First of all, it’s okay to speak for free sometimes. I encourage it under these circumstances:
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