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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Aug 12 2018

Good Publishers, Bad Publishers, and the Difference

Do you know the difference between a good publisher and a bad publisher? These are the 10 tell-tale signs every author needs to know…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 29 2018

The “Indie”-dependent Author

Never before have so many authors made so much money selling books on Amazon. Some hail this development as proof that indie authors are taking over the publishing industry. Publishers beware, because authors are no longer dependent on you to sell books and make a living. But, are indie authors really that independent?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 22 2018

Does Your Book Have a Buddy?

People are told to never go scuba diving or backpacking the wilderness alone. It’s dangerous to do those things without a buddy. Likewise, launching a new book can be hazardous business. Does your book have a buddy to ensure success?

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Jul 15 2018

How to Fix Bumbling Barnes & Noble

Barnes & Noble just fired their CEO…again! Is there hope for the struggling bookseller? Yes, if they take these four steps recommended by Rob Eagar…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, News & Events

Jul 08 2018

Facebook Ad Secrets from an Expert

Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…

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Written by Rob Eagar · Categorized: Advertising, Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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