The purpose of marketing is to persuade people to purchase. However, persuasion occurs based on the words you use – or forget to use. Read how to use language to your advantage.
Bad Websites, Good Websites, and How to Know the Difference
How do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective?
Turn Your Email List Into an Appreciating Asset
An email list is commonly called a “house list.” However, just like an actual house, there are certain steps you need to take in order to maximize its value.
The Generous Marketing Mindset
Suppose I asked you the following two questions: “Would you give me $10?” “Would you like a free gift card worth $10?” Which question has more appeal to you? Obviously, the second one. Which question sounds selfish and which one sounds generous? It’s a no-brainer. Yet, most marketers tend to use the first type of
What You Don’t Know About Amazon Can Kill Your Books
Seismic-level statistics recently sent shockwaves through the publishing industry. A presentation at Digital Book World 2017 by the Data Guy revealed these surprising details: 69% of book all sales, including print, digital, and audio, are now made online and only 31% of books are bought in brick-and-mortar stores! Amazon accounts for 74% of all U.S.
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