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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 29 2008

Thomas Nelson Publishers looking for Book Bloggers

Here’s a good, new example of how authors and publishers can utilize social networking to help market their books: Thomas Nelson is putting out a call for reviewers. The publisher has launched a program called Thomas Nelson Book Review Bloggers, allowing readers to register at a Web site in order to receive a free copy

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Oct 16 2008

The Writing Spa for Authors

Mary DeMuth, a WildFire Marketing client, has launched a helpful tool for new and established authors who feel stuck in their craft. It’s called The Writing Spa, and Mary serves as a writing coach who mentors fiction and non-fiction authors. Mary has a solid reputation in the industry for creating book proposals and ideas that

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Written by Rob Eagar · Categorized: Author Tips

Oct 14 2008

Kathi Lipp – Incredible book marketing success at a tradeshow

Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project. Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi’s newsletter,

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Oct 03 2008

More Interesting Book Statistics

As an author, do you wonder if your books make enough money to keep your publisher happy? This week, I ran across some interesting stats on the subject: More than 50% of all books published never earn back their advance. Most publishers don’t break even until your book has sold 7,500 – 8,000 copies. Publishers

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Written by Rob Eagar · Categorized: Author Tips

Sep 29 2008

Conduct Author Teleseminars with Confidence

I’m seeing more authors and speakers take advantage of technology to teach and interact with their audience remotely. For instance, one of my clients is conducting a free teleseminar this week, and she already has over 70 participants signed-up. Not only will she get good exposure for her new book, she also plans to launch

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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