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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 15 2008

Success Story from The Writing Spa

Are you a first-time author struggling to finish your mansucript? Or, an established writer who’s hit a creative wall? I continue to hear good things about Mary DeMuth and her new service called The Writing Spa. Mary is an experienced author of five books with four more on the way. And, she writes both fiction

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Written by Rob Eagar · Categorized: Author Tips

Dec 11 2008

Monthly Marketing To-Do List for Authors

A common fear that I find with authors is concern over what marketing activities to do on a regular basis. This anxiety hits everyone, from beginner to bestseller and fiction to non-fiction. Either information overload sends authors in all directions, or analysis-paralysis shuts down their marketing efforts altogether.Sure, there are thousands of ways to promote

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Dec 04 2008

Advanced Book Marketing for Authors

Okay, I’m not one who likes people promoting stuff on their blogs. As I tell my author clients, “It’s more important to provide value to the reader, rather than promote your books.” However, I’m really excited about a new resource that I’ve just completed. It’s an 8-disc audio CD set called, Advanced Book Marketing for

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 26 2008

Linore Rose Burkard – Fiction Marketing Diligence

Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Nov 17 2008

3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy

As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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Slow Your Book Launch for Bigger Sales

September 27, 2026 Posted by Rob Eagar

Rushing to publish can actually hurt your book sales. Discover three things that should be ready before you launch.

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