Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as
3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy
As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider
November Amazon Comparison of CBA Publishers
WildFire Marketing has released the latest Amazon rankings for the Top 15 CBA Publishers. This month, the research was expanded to let viewers see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents,
Thomas Nelson Publishers looking for Book Bloggers
Here’s a good, new example of how authors and publishers can utilize social networking to help market their books: Thomas Nelson is putting out a call for reviewers. The publisher has launched a program called Thomas Nelson Book Review Bloggers, allowing readers to register at a Web site in order to receive a free copy
The Writing Spa for Authors
Mary DeMuth, a WildFire Marketing client, has launched a helpful tool for new and established authors who feel stuck in their craft. It’s called The Writing Spa, and Mary serves as a writing coach who mentors fiction and non-fiction authors. Mary has a solid reputation in the industry for creating book proposals and ideas that
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