Last summer, the Codex Group, a publishing research firm with clients including Random House and Barnes & Noble, surveyed nearly 21,000 book shoppers. The objective of their study was to understand the relative effectiveness of author websites among shoppers and determine the elements that keep them coming back to a site. Result from this recent

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I couldn’t help but pass along this absurd, but true, example of how NOT to market a book. One of my clients sent me the following email she received from a first-time author trying to promote a new book. Read the text, and ask yourself, “How does this make me feel?”: (The author’s name has

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In our tough economy, publishers are facing financial pressure on all sides. Book sales are declining. Bookstores are closing. Marketing budgets are dwindling. Staff is being laid-off. What’s a publisher to do in such dark times? Fortunately, there’s still a light shining in the tunnel. This glimmer of hope is authors. Here are 10 reasons

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As most people know, William Paul Young recently self-published a book for his kids called, “The Shack.” But, no one expected that this book would set records as the most successful self-published book in history. As of today, “The Shack” has sold over 6,100,000 copies! If you haven’t read it yet, get your head out

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By now, you’ve probably heard about the upcoming Christian Book Expo in Dallas, TX on March 20 – 22nd. This event is being billed by some as the “world’s largest Christian conference,” because it is expected to attract around 200 Christian authors and 20,000 attendees.Lately, I’ve received a lot of questions from authors who are

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