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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 27 2009

What’s Your Marketing Motive?

Take a moment to ponder this question: “What motivates you to write a book or give a speech?” Do you feel compelled to tell people something that will help them? And, do you find yourself driven to share your message with someone and see positive results?We live in an era of unprecented technology where anyone

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jan 15 2009

Are You Wasting Money on Book Trailers?

Pop Quiz: What smells like cheese, has the power to put thousands of people to sleep, and sucks an authors money faster than a vacuum cleaner? Answer: Book video trailers. For those of you who have worked with me, you know that my primary concern is an author’s well-being. Well, lately I’ve watched a lot

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jan 12 2009

Amazon Launches Author Store

Here’s some interesting news announced recently at PublishersWeekly:Amazon has added a new way of finding books to its site, which the company is calling Author Stores, single pages that feature all books from a particular author, plus, in many cases, an author photo and some related content, such as a biography, message board and streaming

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Dec 18 2008

Good Sources of Publishing Industry News

Publisher downsizing…acquistion freezes…layoffs…new technology…bestseller lists…with all of the crazy things going on in the publishing industry these days, it’s important for authors to stay in touch with the latest industry news. Here’s a list of blogs and newsletters that I recommend: Publisher’s Weekly – Daily Enewsletter Christian Retailing E-News Chip MacGregor – Literary Agent Blog

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Dec 15 2008

Success Story from The Writing Spa

Are you a first-time author struggling to finish your mansucript? Or, an established writer who’s hit a creative wall? I continue to hear good things about Mary DeMuth and her new service called The Writing Spa. Mary is an experienced author of five books with four more on the way. And, she writes both fiction

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Written by Rob Eagar · Categorized: Author Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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