When readers visit your website to buy a book, do you send them to Amazon? If so, you could be making a huge mistake. Why? Sending customers to Amazon is the marketing equivalent of idolatry and ineffectiveness. Now, before you whine about convenience or the importance of a high sales ranking, let me give you
Marketing Mistakes Authors and Speakers Make
What?! You haven’t been to my website yet http://www.startawildfire.com/ and read my free article, “Marketing Mistakes Authors and Speakers Make.” Click here to access this required reading. Are you avoiding these mistakes? What other mistakes have you experienced or seen authors and speakers make? Feel free to post your comments.
Out of Sight…Out of Mind
When was the last time you contacted your entire customer base? If you’re an author or speaker, your customers are your readers, listeners, event planners, church leaders, etc. It only takes six months for most people in this group to forget that you exist and search for someone else to help them. You cannot reach
Writing / Speaking Research Tip
Working on a Christian book or presentation and need some background on a story or person in the Bible? http://www.ChristianAnswers.net/dictionary/home.html is a bible dictionary / encyclopedia which encompasses over 4,100 articles and definitions, including over 96,000 convenient, cross-reference hyperlinks to the Bible, definitions, meanings of words, and answers from biblical experts. So whether you are
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