Ever wonder what happens to your book once it’s published? Hopefully, it sells well and the publisher is happy, which generally means… a successful fiction book sells at least 5,000 copies. a successful nonfiction book sells at least 7,500 copies. But, if it doesn’t sell, then what happens? Check out these interesting statistics: • 40%
The Dangers of Blogging
Why would a marketing consultant post a blog message on the dangers of blogging? Because I sincerely care about the growth of your business or ministry. And, my research has shown that blogs could be the biggest time waster since Solitaire became standard on office computers. Here’s my assumption: You’re a very busy author or
Write a Book Proposal that Publishers will Love
So, you’re a non-fiction author with a great new book idea? How will you get that idea published? One secret is to create a book proposal that will blow the socks off of a literary agent or publisher. But, how do you create a powerful proposal?One of our WildFire Marketing clients, Mary DeMuth, has the
Don’t Play Hide & Seek with Your Customers
While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake. Whenever
The Danger of Clichés
“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and