The recent announcement of a proposed merger between two of the Big 6 publishers, Random House and Penguin, has generated quite a stir. That’s because many people believe the goal is to create enough leverage to compete against Amazon. Find out why this merger strategy is fundamentally flawed and actually works against publishers… Read my
Last week, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s ultimate question, “What’s in it
Read my latest post at Digital Book World: The 10 Commandments of Book Marketing Are you breaking any?