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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Nov 06 2012

Does Size Matter in the Merger of Random House and Penguin Publishers?

The recent announcement of a proposed merger between two of the Big 6 publishers, Random House and Penguin, has generated quite a stir. That’s because many people believe the goal is to create enough leverage to compete against Amazon. Find out why this merger strategy is fundamentally flawed and actually works against publishers…  Read my

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Written by Rob Eagar · Categorized: Digital Book World, Marketing Tips

Oct 01 2012

5 Digital Discoverability Tips

Last week, I spoke at the inaugural Discoverability and Marketing Conference hosted by Digital Book World in New York City. The theme of my presentation was “Discoverability starts with psychology, rather than technology.” My point was that you can get your book discovered, but if you fail to answer the reader’s ultimate question, “What’s in it

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Written by Rob Eagar · Categorized: Author Tips, Digital Book World, Monday Morning Marketing Tips, Writers Digest

Sep 21 2012

The 10 Commandments of Book Marketing

Digital Book World

Read my latest post at Digital Book World: The 10 Commandments of Book Marketing Are you breaking any?  

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Written by Rob Eagar · Categorized: Author Tips, Digital Book World, Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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