Almost 70% of all books are now purchased online, which means back cover copy is more important than ever before. Use these 4 steps to create persuasive text.
The Care and Feeding of Customers
Marketing and gardening are quite similar. If you let your marketing activities dry up, it’s no different than putting your business into a drought.
Don’t Get Suckered By Social Media
It’s time for thousands of authors and small businesses to stop getting duped by social media. There is a better solution. If there’s only one article you need to read right now, it’s this one.
New Podcast: Build Marketing Tools Into Your Book
Rob Eagar reveals how authors can easily increase their book sales by inserting effective marketing tools directly into their manuscript.
How to Grade an Author’s Marketing Ability
As a columnist for Book Business Magazine, my latest article is entitled, “How to Grade an Author’s Marketing Ability.” Below is an excerpt with a link to the complete article. If you’re a publisher or an author at any level, you will find this information both revealing and essential. — Every publisher has endured the
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