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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 15 2024

Three Bestselling Author Clients in 2024!

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories, News & Events

Nov 07 2023

Wall Street Journal Discontinues Bestseller Lists

The Wall Street Journal discontinued its bestseller lists for books. Rob explains how authors should view this surprising development…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips, News & Events

Mar 17 2019

The Cure for Book Description Affliction

A bad book description can kill your book sales. Why suffer needlessly? The lost sales can really add up fast. Rob explains how any author can avoid book description affliction…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, News & Events

Jul 15 2018

How to Fix Bumbling Barnes & Noble

Barnes & Noble just fired their CEO…again! Is there hope for the struggling bookseller? Yes, if they take these four steps recommended by Rob Eagar…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips, News & Events

Oct 03 2017

How to Sell Books on a Shoestring Budget

After a lot of intensive work and your helpful input, I’ve developed a new solution to help authors at every level overcome the two biggest book marketing challenges…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, News & Events

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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