Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…
Amazon Ads Are Now Open to Traditional Authors
On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,
Why Social Media Stinks at Selling Books
One of the biggest falsehoods that authors and publishers believe is that social media sells books. Nothing could be further from the truth. In fact, The New York Times proved this point in a recent article. Read on for the highlights from their reporting…
Amazon News Authors Can Use
Check out three recent stories related to Amazon that have implications for authors. Warning: There is some weird stuff to report…
Is TikTok Good for Your Book?
Did you know TikTok is having a big effect on the publishing industry? What is causing these unforeseen results? Read this article for the answers…
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