Since I started consulting in 2007, I’ve had the pleasure to work with several New York Times bestselling authors, including Lysa TerKeurst, Wanda Brunstetter, Dr. Gary Chapman, etc. In an era where business leaders and pastors buy their way onto the bestseller lists, it’s nice to see my clients do it in a legitimate manner.
Is Your Marketing Missing the Obvious?
Recently, my wife and I took care of our two little nieces, ages 3 and 6, while their parents went on a trip overseas. Since I consult a lot in the publishing industry, it’s fun to give them books and read story time together before bed. Inevitably, one of my nieces will ask a serious,
Don’t Trip at the Finish Line
Recently, some guy who bills himself as a fancy consultant purchased one of my downloadable teaching resources on my website. Two days after he purchased, I received an email from him asking for a full refund claiming that he “didn’t find enough new ideas to justify the cost.” Since I offer a money-back guarantee on
Waiting for Lightning to Strike
Natural wildfires are created by rare, catastrophic events, such as a lightning strike or a volcano eruption. You can’t plan or prepare for these occurrences. They tend to happen beyond our control. In the publishing world, a naturally-started wildfire would be like a lightning strike, such as Oprah selecting your book for her famous book
How to Create Killer a Title That People Will Read
If you’re trying to attract a larger audience, you have to get people’s attention in the first place. Thus, learning how to create a killer title is crucial to marketing success. Boring titles cause prospective readers, customers, and donors to lose interest. Whereas, compelling titles intensify a person’s curiosity so that they want to read
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