When the holidays arrive, I usually look at the season in three ways. First, it’s a celebration of the birth of Jesus Christ. Second, it’s a time to get together with family. Third, it’s a calmer period in the world of work (unless you’re in accounting or retail). Kids are out of school, most people
How to Control a Media Interview
A good way to gauge your interview prowess is by mastering the ability to steer a conversation to only the topics that you want to discuss. Just because a radio or TV host asks you a question does NOT mean that you must answer it. Sure, it’s polite to respond to someone’s question. But, if
How to Sell 8 Million Novels
This week, I’m highlighting the success of WildFire Marketing client, Wanda Brunstetter. Wanda is a prolific novelist whose book sales just surpassed the 8 million mark! In addition, she has sold over 1 million copies per year for the past two years in a row. Wanda found her niche writing stories about the Amish culture
Is Your Selfless Non-Profit Guilty of Selfish Marketing?
Recently, I had the pleasure of speaking to a gathering of non-profit professionals at the Atlanta Chapter of the American Marketing Association. My presentation was titled Is Your Selfless Non-Profit Guilty of Selfish Marketing? In my experience, over half of non-profits I’ve seen unknowingly use “selfish” marketing language on their website pages, newsletters, and fundraising
Are You Converting Online Sales?
I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It’s not unusual for a thousand people to visit your website before someone buys something…People won’t click
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