Let’s assume you just finished a speech and walked off the stage to a standing ovation. You’re feeling pretty good about your presentation. Afterwards, you stand around shaking hands and several people mention how much they enjoyed your talk. But, are their positive comments an accurate indicator of your skill level? The fact is that
The Blind Leading the Gullible
None of us can go through life without needing the help of other people. Life is too complex to learn everything we need to know on our own. That’s why teachers, coaches, consultants, advisors, mentors, and experts exist. But, problems can occur when we accept the advice of others who aren’t qualified to give instruction.
The Reason Why So Much Marketing is So Bland
Previously, I talked about how advertising is the price of being boring. One reason why some individuals and organizations suffer from bland marketing is based on using the wrong focus. They promote their product, rather than promoting the valuable content within their product. Consider the big difference between these two approaches. When you focus on
Advertising is the Price of Being Boring
“Advertising is the price of being boring.” I love that line. It’s one of my favorite marketing quotes from Andy Sernovitz’s insightful book, “Word of Mouth Marketing.” My translation for Andy’s point is that if you have to advertise, it’s because you stink at creating word of mouth. Your message is too boring to get
Facebook’s Fatal Marketing Flaw
A few months ago, I expressed my frustration with Facebook’s unethical business practices and inability to follow their own guiding principles. But, I don’t have a megaphone big enough to get Mark Zuckerberg’s ear. Fortunately, the media industry has released new reports showing Facebook as the fraud that it really is. Last week, the Wall
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