Too many authors, businesses, and non-profits short-circuit their marketing success by mistakenly expecting perfection from every promotional activity they attempt. For example, let’s say you’re an author who decides to send out your first monthly newsletter. You put a lot of time and effort into creating the content and wait expectantly for results to happen.
Why You Should Keep Sending Emails
A few months ago, I discussed why email is a superior marketing tool over social media. Well, the news continues to worsen for social media. A recent report by McKinsey & Company had this to say: “If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.
The Guaranteed Way to Increase Your Author Income
Did You Know? The average self-published author makes less than $5,000 from their writing (source). The average traditionally-published author makes less than $10,000 from their writing. There is little money in books. There is a LOT of money available outside of a book if you know how to create it. Many of you reading these
My Major Marketing Confession
Happy New Year! If you missed my 14 Marketing Do’s and Don’ts for 2014 that I posted last week, you can read it here. I’d like to start off this year with a confession. As a marketing expert, I’m not perfect and sometimes make mistakes. For example, as 2013 wound down, I looked at my
14 Marketing Do’s and Don’ts for 2014
As we enter January, it’s easy to feel overwhelmed with resolutions and the desire to improve upon last year’s success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it’s easy to fall into analysis-paralysis. Here’s 14 marketing
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