I hope the title of this email got your attention, because I want your attention for a moment. I’m really ticked off with Facebook and you should be, too. Here’s why… The Facebook Principles page, the first sentence states: “We are building Facebook to make the world more open and transparent, which we believe will create
Does Marketing Make You Feel Guilty?
If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does it make you an author? I would argue no, because the whole point of writing a book is to share it with others.
There is No Neutral in Marketing
There is no neutral in marketing. You must apply positive energy to build an audience. Otherwise, your audience will eventually dwindle to nothing. In our physical world, fundamental laws are at work which cause moving objects to eventually stop unless force is applied to that object. For example, if you put your car in neutral
The Problem With Facebook
I hope you enjoyed last week’s funny video about audio books. If you missed it, click here. This week, we’re back to a serious topic that needs your attention. In January, Facebook quietly changed their system to try and coax more money out of your pocket. You need to be aware of these changes, because they
Are We There Yet? Managing Marketing Expectations
Too many authors, businesses, and non-profits short-circuit their marketing success by mistakenly expecting perfection from every promotional activity they attempt. For example, let’s say you’re an author who decides to send out your first monthly newsletter. You put a lot of time and effort into creating the content and wait expectantly for results to happen.
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