Do you have the mentality of a great marketer? If not, how do you develop it? Since starting my consulting practice in 2007, I’ve trained over 500 authors and worked with numerous publishing houses, non-profit organizations, and businesses. In essence, I’ve had enough clients to see certain patterns emerge – patterns that tend to affect
How to Regain Your Marketing Creativity
Whether you’re an author, business leader, or non-profit director, creativity comes in limited amounts that needs recharging at times. How do you get your imaginative juices flowing again? Take a vacation, especially to incredible national parks, such as Yellowstone and the Grand Tetons. Here are some scenes of me getting my creative marketing batteries rejuvenated
Control Freaks Make Great Marketers
Last week, I announced the launch of a client website at: www.BoundariesBooks.com. A big reason why I enjoyed this project was due to the great content in the seven “Boundaries” books. For example, Boundaries for Leaders by Dr. Henry Cloud emphasizes a counterintuitive idea that “control freaks make great leaders.” Yet, he has a different spin on the definition
How to Build the Ideal Website
In today’s business and publishing world, your website is your most important marketing tool. A bad website can make you appear unprofessional, boring, and even untrustworthy. In contrast, a good website encourages people to trust you, capture new customers around the clock, and generate word of mouth on your behalf. But, how do you build
How to Market Your Success
Congratulations to my client, Tim Elmore, president of Growing Leaders, who wrote a blog post called 3 Huge Mistakes We Make Leading Kids and How to Correct Them, which has been shared on Facebook over 1,000,000 times! Yes, that’s a one with six zeroes behind it. Talk about a viral sensation…I’ve never seen a blog
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