Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: SEO is an abbreviation for a term used by website programmers and hosting companies that stands for “Search Engine Optimization.” This concept refers to employing various methods to make your website appear on
Monday Morning Marketing Tip – August 8, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: After coaching over 400 authors, I’ve observed a tendency among some writers to believe that marketing their books is a strange, foreign behavior that must be forced into their life. The notion of
Monday Morning Marketing Tip – August 1, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: If you want to get more media interviews, put yourself in the position of a radio or TV producer. Would you rather be approached by an author who is just trying to get
Monday Morning Marketing Tip – July 25, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When I teach authors how to identify the value of their books, sometimes I get the response, “I’m not sure if my book really creates results for people. I’ve never stopped to ask
Monday Morning Market Tip – July 18, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: The best way to get people to buy your book is to buy it yourself. When I say “buy it,” I don’t mean purchasing cases of copies to fill-up your garage (been there,
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