Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I can’t help but chuckle when I see those funny Dos Equis commercials about “The Most Interesting Man in the World.” But, there’s actually a learning point for authors in this humor. There’s

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Happy Fourth of July! This week’s focus: Every community needs a hub and a leader who keeps everything together. As an author, you should position yourself as the ringleader whom all of your readers revolve around.

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’m surprised by how many authors are frustrated by all of the work it takes to market their books. I think to myself, “What did you expect? If you didn’t write a book

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I’ve worked with a lot of authors who come from the academic world, such as counselors, psychologists, professors, ministers, and doctors. In most cases, these individuals believe that their intelligence and education will

Continue Reading »

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When you’re conducting a speaking engagement, book-signing, or media interview, make the audience aware of any free resources you have available (you do have free resources, right?). Don’t expect people to figure it

Continue Reading »