Monday Morning Marketing Tips Archives - Page 12 of 62

Jul 08 2018

Facebook Ad Secrets from an Expert

Do you feel stuck trying to reach new readers and build your author following? Facebook advertising can help – if you know the secrets. I spoke with a member of Facebook’s Expert Advertising Team. Here’s what I learned…

Jul 01 2018

“Best” Selling Authors Know This Secret

What if the true definition of a bestselling author has nothing to do with hitting a bestseller list? For example, you can hit most bestseller lists by selling only 10,000 copies in a week. That’s a tiny amount of sales considering over 325 million people live in America. Selling 10,000 copies at a typical author

Jun 24 2018

The Future of Publishing

I’ve worked in the publishing industry for 17 years. Seven years as a full-time author and ten years as a full-time consultant who coaches authors and trains marketers at publishing houses. I’ve seen incredible change over these years, especially with the rise of Amazon and the invention of social media. However, I believe the industry

Jun 17 2018

The Cure for Backlist Bias

If you watch an old movie on Netflix, do you enjoy it any less than a new movie? If you eat food at a restaurant that’s thrived for 10 years, do you feel ripped off? If you have kids, do you love your older child any less than a younger child? Age doesn’t matter when

Jun 10 2018

Secrets to Build BIG Email Lists

Earlier on this blog, I explained the importance of building marketing assets. If you review my list of recommendations, you’ll see that an email list is the most important. That’s because nothing is more critical than having contact information to reach your readers, donors, or customers. Without a contact list, you have to restart every