Investing in appreciating assets, such as a house, land, or retirement account, is essential because they increase your financial strength for the future. In marketing, it’s also essential to build appreciating assets. However, do you know the real difference between appreciating and depreciating marketing assets?
GDPR and You
GDPR is a new EU regulation meant to curb the way companies gather and use data from people who visit their websites. However, since many American authors, publishers, and non-profits do business in Europe, this law has direct consequences for those in the U.S. Find out how the details may affect you…
6 Steps to Build a Dynamic Book Launch Team
Word of mouth is still the #1 driver of all book sales. The best way to kick-start word of mouth is to create a book launch team. Follow these 6 steps and learn how to effectively enlist people to join your book marketing campaign.
The Silent Marketing Killer
There’s a silent killer among authors, publishers, and organizations that ruins their marketing effectiveness. This deadly affliction is known as: consensus. Consensus occurs when a leader is afraid to lead. This problem is especially common among non-profits, religious organizations, small business owners, and entrepreneurial authors. Rather than take charge and make a decision, the determination
How to Make Book Marketing Adjustments
If you want to sell more books, think like a winning football team. It’s currently playoff football season, and my wife is fond of saying, “All that matters is the 4th quarter.” In other words, the first three quarters of the game are meaningless if you don’t know how to make adjustments to win the
- « Previous Page
- 1
- …
- 11
- 12
- 13
- 14
- 15
- …
- 62
- Next Page »