I just celebrated my birthday and received one of the best presents ever. I went fly-fishing and caught a giant 8.5-pound rainbow trout. Landing that fish and holding it was the experience of a lifetime. To me, there’s something surreal and invigorating about fly-fishing. However, catching trout is no easy task. They’re smart, skeptical, and
How to Create a Marketing Wildfire
Last month, I was honored to present a live webinar with Soundview Executive Book Summaries to hundreds of authors and business executives around the world on the topic of “How to Create a Marketing Wildfire.” The purpose of my webinar was to help listeners: Develop marketing language that influences people to purchase. Build an army of “word
The Happy Side of Marketing
What if marketing was always boring, tedious, and unproductive? Would you continue to do it? “Heck, no” would be the response. However, what if your marketing was successful but you didn’t take time to celebrate? Would you continue to do it? You might continue to press on. But, over time, you would train your brain
Why Facebook Makes Me Furious
I hope the title of this email got your attention, because I want your attention for a moment. I’m really ticked off with Facebook and you should be, too. Here’s why… The Facebook Principles page, the first sentence states: “We are building Facebook to make the world more open and transparent, which we believe will create
Does Marketing Make You Feel Guilty?
If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does it make you an author? I would argue no, because the whole point of writing a book is to share it with others.
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