I thought it would be fun this week to take a break from talking about serious marketing and publishing issues to pass along a funny video about audio books. Enjoy this clever, creative video. Back with the serious stuff next week.
Are We There Yet? Managing Marketing Expectations
Too many authors, businesses, and non-profits short-circuit their marketing success by mistakenly expecting perfection from every promotional activity they attempt. For example, let’s say you’re an author who decides to send out your first monthly newsletter. You put a lot of time and effort into creating the content and wait expectantly for results to happen.
Why You Should Keep Sending Emails
A few months ago, I discussed why email is a superior marketing tool over social media. Well, the news continues to worsen for social media. A recent report by McKinsey & Company had this to say: “If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works.
The Guaranteed Way to Increase Your Author Income
Did You Know? The average self-published author makes less than $5,000 from their writing (source). The average traditionally-published author makes less than $10,000 from their writing. There is little money in books. There is a LOT of money available outside of a book if you know how to create it. Many of you reading these
Always Judge Your Book By Its Cover
We’ve all heard the phrase, “Never judge a book by its cover.” I disagree. You should always judge a book by its cover – especially if you’re the author. A great cover will spur book sales. A bad cover can kill book sales. How do you judge if your book cover is good or bad?
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