When Amazon formalized a simple way for ordinary customers to review the books they purchase, the publishing industry was suddenly turned upside down. No longer did the stodgy literary reviewers, such as the New York Times or Publishers Weekly, hold sway over popular opinion. Now, the common man can exert just as much influence over
Practice Makes Public Speaking Perfect
I’ve helped numerous clients improve their public speaking skills and raise their speaking fees. Part of my consulting process involves reviewing video or audio recordings of new speeches that a client presents for the first time. Recently, I had to tell some clients that their presentations were missing the mark. On the recordings, the individuals
Marketing Starts in Your Mind
Since I started consulting in 2007, I’ve run into a number of strange requests from people, such as: “I’d like to use your marketing expertise for 6 months, then I’ll pay you at the end.” “I’ll pay you every few weeks as my budget allows.” “The last consultant that I hired burned me. So, I’ll
How to Catch the Big Fish
I just celebrated my birthday and received one of the best presents ever. I went fly-fishing and caught a giant 8.5-pound rainbow trout. Landing that fish and holding it was the experience of a lifetime. To me, there’s something surreal and invigorating about fly-fishing. However, catching trout is no easy task. They’re smart, skeptical, and
How to Create a Marketing Wildfire
Last month, I was honored to present a live webinar with Soundview Executive Book Summaries to hundreds of authors and business executives around the world on the topic of “How to Create a Marketing Wildfire.” The purpose of my webinar was to help listeners: Develop marketing language that influences people to purchase. Build an army of “word
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