I graduated from Auburn University in 1991 with a degree in marketing. As you can imagine, I’ve joyfully celebrated their miraculous wins in football over Georgia and Alabama over the past two weeks. Many sports experts have said that those two Auburn games were the most exciting finishes in college football history! So, I’m pretty proud of my team. But, what does Auburn football have to do
How to Make Millions in the Digital Middle
Today, I’m guest blogging over at Digital Book World with an article entitled, “Making Millions in the Digital Middle.” I encourage you to read this article and discover how authors and publishers can monetize their content in ways that didn’t exist ten years ago. Viva la digital revolution!
Email Kicks Social Media Butt
For those who think that social media is the answer to all of your marketing problems, it’s time for a reality check. For those who waste, err I mean, spend inordinate amounts of time on Facebook or Twitter trying to promote products, raise your hands and slowly step away from the keyboard. According to recent
The Four Types of Authors in the World
Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called “The 4 Types of Authors in the World.” In my consulting experience working with over 400 authors, I’ve found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put
Playing the Marketing Blame Game
God created humans to be responsible individuals. This truth is manifest by how we’re usually happiest when we have responsibility and take care of it, such as handling a job well or being a loving parent. In contrast, irresponsibility usually leads to blame, which leads to conflict by blaming others or blaming ourselves. Where there’s blame,
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