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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Feb 17 2014

The Problem With Facebook

I hope you enjoyed last week’s funny video about audio books. If you missed it, click here.

This week, we’re back to a serious topic that needs your attention. In January, Facebook quietly changed their system to try and coax more money out of your pocket. You need to be aware of these changes, because they don’t represent fair business practices to its users.

I’ve always viewed Facebook with a sense of skepticism. But, after watching these insightful videos from Derek Muller at Veritasium, my skepticism only increased. If you use Facebook as a marketing tool to promote your books, business, or non-profit organization, you need to know the truth. Watch these two videos for an eye-opening expose on Facebook:

 

I appreciate the time that Derek Muller took to research the problems with Facebook. I hope his research gives you the knowledge to view this social media platform from the right perspective.

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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