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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for July 2007

Jul 30 2007

Think Outside the Book

After attending ICRS (Christian book convention) in Atlanta this month, I noticed an unhealthy pattern. Too many authors seemed to focus solely on writing books, which for most is a time-consuming, low-paying process. Unless you’re a celebrity, there is little money to made in writing books. Worse, fewer and fewer Americans read books, so the

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Jul 19 2007

Easy E-Commerce and Fulfillment from Home

As a follow-up to my previous post, Don’t Bow Down to Amazon.com, maybe you’re wondering, “What’s the alternative? Isn’t Amazon the best way to sell my books from my website?” No way, and if you haven’t, first read my previous post for the 3 big reasons why. Instead, I encourage you to consider selling books

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Speaker Tips

Jul 15 2007

Are Search Engines Finding Your Website?

Do you ever wonder if potential customers will find your website during a Google search or on other search engines? The key method to showing up during a “search” is adding Meta-tag keywords to the coding of your website. When people type-in these keywords during their search, it increases the likelihood that you’ll be found.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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