While surfing the web this week, I visited several author/speaker websites and noticed an alarming problem. Whenever these individuals offered a free PDF resource to download from their website – the PDF documents were devoid of any contact information! That’s right…nothing, nada, no website address, no phone number, no nuthin’. That’s a big mistake. Whenever
Archives for September 2007
The Danger of Clichés
“Sought-after speaker”; “Award-winning author”;“Master Story-teller”; “Changing the World”Nothing kills your marketing materials faster than using a bunch of cliches. Yet, most speakers and authors litter their promotional items with these types of nebulus phrases. Why? Because it’s easier to use cliches to fill up space, rather than spend serious time thinking about your audience and
Are You a Selfish Speaker (or Writer)?
When was the last time you reviewed your bio, back book cover, or description of your keynote speeches? What did it say? If you’re like the average Christian speaker or writer, your marketing text may be working against you. After reviewing the websites for over 100 Christian communicators, I’ve noticed a strange pattern. Most marketing