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Rob Eagar

Marketing expertise to spread your message like wildfire.

Kathi Lipp – Incredible book marketing success at a tradeshow

Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project.

Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for Kathi’s newsletter, 650 leaders requested follow-up kits, and she received 4 speaking invitations!

Yet, here’s the amazing part, Kathi’s book doesn’t release until January, 2009! She serves as a great reminder that it’s never too early to start marketing your book.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Mary DeMuth says

    Hooray for Kathi! I was at the convention briefly and saw her name on a workshop, but couldn’t get to it to say hi. I had the privilege of endorsing her book.

  2. Amy Jo says

    Wow! That’s so impressive. Thanks for sharing. Your newsletter is both inspiring and informative.

    GREAT JOB, Kathi!