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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for November 2008

Nov 26 2008

Linore Rose Burkard – Fiction Marketing Diligence

Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

Nov 17 2008

3 Ways Publishers can Maximize Marketing Budgets in a Tough Economy

As I write this article, the U.S. stock market dropped over 35% below its previous high and economic uncertainty rules the business world. Unemployment has increased, and discretionary spending is down. Those of us in the publishing industry face real concerns about meeting projections and growing book sales. Therefore, now is the time to consider

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Nov 11 2008

November Amazon Comparison of CBA Publishers

WildFire Marketing has released the latest Amazon rankings for the Top 15 CBA Publishers. This month, the research was expanded to let viewers see both the overall CBA industry rankings, plus each publisher’s individual top 20 bestselling book list.Why is this information helpful to you? This is one of the few ways that authors, agents,

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Written by Rob Eagar · Categorized: Author Tips, CBA Publisher Rankings

Build your audience

Build Your Audience Before You Publish

May 15, 2022 Posted by Rob Eagar

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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