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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for September 2009

Sep 29 2009

Book Marketing Q&A: Speaking for Free to Speaking for a Fee

Tracey asks: How do I move from speaking for free to speaking for a fee? Good question, Tracy, because public speaking is one of the BEST ways to promote your book and generate extra revenue to support your writing. First of all, it’s okay to speak for free sometimes. I encourage it under these circumstances:

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

Sep 15 2009

Maximize Your Author Marketing Budget in Tough Times

After the economic fallout of the last 18 months, the U.S. economy is showing signs of recovery. Yet, plenty of uncertainty still rules the business world. Unemployment is high, and discretionary spending is down.If you’re an author, whether new or established, you face tougher obstacles than ever to meet your publisher’s expectations and grow your

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Sep 14 2009

Revised Data: Amazon Comparison of ECPA Publishers – September

For those who follow my monthly “Amazon Comparison of ECPA Publishers,” some new information was provided that influenced the September rankings. Two publishers notified me about separate imprints within their company that weren’t being included in their rankings. I use http://www.titlez.com/ as the source for my free research, and their online database doesn’t automatically include

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Sep 10 2009

September Amazon Comparison of ECPA Publishers

Check out the August Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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