“The enemy of an author is not piracy, but obscurity.” This is a great quote from Seth Godin, bestselling author of 10 business books. I recently watched him discuss the secrets he used to create multiple bestsellers. Take a few minutes and check out this highly recommend video called, “Using New Media, New Marketing, and
Archives for October 2009
Book Marketing Q&A: Follow-up to Public Speaking Resources
Per Mary’s question yesterday, I forgot to offer some other advice on preparing to speak publicly on your book. Two things:1. The best way to become a better speaker is to build an effective speech (See Andy Stanley’s book, “Communicating for a Change” in my previous post), then go speak as frequently as possible. Practice
Book Marketing Q&A: Public Speaking Resources and When to Start a Website?
Two questions today: Mary asks, “My first paid speaking engagement as an author is next month. And, like so many who have gone before me, I feel so incredibly inadequate. Can provide your top three resource recommendations for an author who is starting to speak in public about their books?”Mary, congratulations on landing your first
Book Marketing Q&A: Does an Author Need One or More Websites?
Rachel asks, “As a non-fiction author, is it better to create a different website for marketing each book? Or, just have one author website from which to market each of your books as they are released?” Rachel, you bring up a good point that confuses many authors. I recommend that authors create just ONE website
October Comparison of ECPA Publishers
Check out the August Amazon rankings for the Top 15 ECPA Publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how a