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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for July 2010

Jul 26 2010

Monday Morning Marketing Tip – July 26, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you want to sell books through public speaking, usually someone of influence has to invite you to address their organization. For example, leaders of businesses, non-profits, trade shows, churches, book clubs, and universities

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 19 2010

Monday Morning Marketing Tip – July 19, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: If you’re a sports fan, you’ve no doubt followed the drama of NBA basketball star, LeBron James, leaving his hometown team in Cleveland to join the Miami Heat. The interesting part, however, is that

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 12 2010

Monday Morning Marketing Tip – July 12, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: During the recent housing crash that devastated our economy, a lot of builders built homes based on “spec.” With spec homes, the house is planned, designed, and built before a prospective buyer has been

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 05 2010

Monday Morning Marketing Tip – July 5, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.Happy July 4th Holiday!This week’s focus:God created humans to be responsible individuals. We know this is true, because we’re usually happiest when we have responsibility and take care of it, such as handling our job well or

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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