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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for January 2011

Jan 31 2011

Monday Morning Marketing Tip – January 31, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: My wife and I recently attended a performance by the Blue Man Group. It was an enjoyable evening that combined music, comedy, and multi-media into a sensory experience. However, as we discussed the

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 26 2011

Monday Morning Marketing Tip – January 24, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Continued congratulations to WildFire Marketing client, Lysa TerKeurst, on the success of her new book, Made to Crave. This week, Lysa was notified that she hit # 9 on the New York Times bestseller list for

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 21 2011

Monday Morning Marketing Tip – January 17, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: If you want to get more media coverage for your business, non-profit, or book, try connecting your message to major holidays and events. The media industry depends upon a regular diet of guests

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 10 2011

Monday Morning Marketing Tip – January 10, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Congratulations to WildFire Marketing client, Lysa TerKeurst, for an extraordinary achievement last week. Lysa launched her new book, “Made to Crave,” and achieved the #8 sales ranking on Amazon.com, the #1 ranking on

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jan 03 2011

Monday Morning Marketing Tip – January 3, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Recently, my wife and I got hooked on watching Cesar Millan’s television show, “The Dog Whisperer” on the National Geographic channel. The odd thing is that we don’t have pets. Yet, we love

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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