Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Too many authors unfairly expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. But, that’s an unrealistic expectation. People aren’t
Archives for August 2011
Switzerland Vacation Pictures
How does a marketing consultant maintain his creativity and sanity to keep providing value to clients? He takes a break and goes on vacation in the Swiss Alps! My wife and I recently spent two weeks in the Lauterbrunnen Valley hiking and biking among the tiny towns of Murren and Wengen. This area of Switzerland
Monday Morning Marketing Tip – August 22, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: Sometimes, I get caught up in the effect that Amazon reviews can have on a particular book. For example, if someone recommends a title to me, my habit is to go find that
Monday Morning Marketing Tip – August 15, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: SEO is an abbreviation for a term used by website programmers and hosting companies that stands for “Search Engine Optimization.” This concept refers to employing various methods to make your website appear on
Monday Morning Marketing Tip – August 8, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: After coaching over 400 authors, I’ve observed a tendency among some writers to believe that marketing their books is a strange, foreign behavior that must be forced into their life. The notion of