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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for June 2012

Jun 29 2012

Help Support Victims of the Colorado and New Mexico Wildfires

Marketing wildfires are good…real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan’s Purse to support victims of the recent wildfires in Colorado and New Mexico.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jun 24 2012

LeBron’s Lessons for Authors

Rob champagne spray

I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jun 21 2012

Non-Profit Case Study: Lighthouse Network

Rob Eagar consults frequently with non-profits. His marketing expertise has helped well-known organizations and charities, such as Campus Crusade, Hearts at Home, Oasis International, and Proverbs 31. Below is a case study and success story from a recent consulting project. Lighthouse Network (www.LighthouseNetwork.org) is a non-profit organization dedicated to giving people “guidance through life’s storms.”

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Written by Rob Eagar · Categorized: Client Success Stories

Jun 18 2012

Marketing Lessons from My Father

Rob with Dad

Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and

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Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

Jun 11 2012

Turn Marketing Lemons into Lemonade

Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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