Marketing wildfires are good…real wildfires that destroy homes are bad. Please join me in making a donation to the Red Cross or Samaritan’s Purse to support victims of the recent wildfires in Colorado and New Mexico.
Archives for June 2012
I’m a 5-foot, 10-inch white man who can barely jump. LeBron James is 6-foot, 8-inch basketball superstar who jumps so high people wonder if he’s human. So, we’re polar opposites on the basketball court. But, after watching LeBron win his first championship last week, I felt a strange connection between us. He just secured his
Rob Eagar consults frequently with non-profits. His marketing expertise has helped well-known organizations and charities, such as Campus Crusade, Hearts at Home, Oasis International, and Proverbs 31. Below is a case study and success story from a recent consulting project. Lighthouse Network (www.LighthouseNetwork.org) is a non-profit organization dedicated to giving people “guidance through life’s storms.”
Marketing and sales is in my blood. That’s because I come from a distinguished line of salesmen. My grandfather was in sales. My father was in sales. In college, I tried to buck the trend by majoring in landscape architecture. But, my inability to recall the Latin names of deciduous trees stymied that plan and
Last week, I attended the Book Expo America Convention (BEA) in New York City to launch my new book, Sell Your Book Like Wildfire. Unfortunately, when I arrived at my publisher’s booth raring to promote my new title, I was greeted with these words, “We’re sorry, but we forgot to ship your books. There are