Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • 1:1 Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
    • Book Marketing for Beginners
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Aug 27 2012

3 Steps to Successful Marketing – Part 3

Earlier, I covered parts one and two of this 3-part series called “3 Successful Steps to Marketing.” To summarize, I’ve explained how effective marketing can be boiled down to three fundamental questions. Whether you’re an author, business owner, or non-profit director, you can achieve success by asking yourself the following:

  1. What is your value?
  2. Who needs your value the most?
  3. Where do those who need your value congregate in large numbers?

After you’ve answered the first question and clarified your value, then you’re ready to move forward and ask, “Who needs my value the most?” You can also turn that question around and ask, “Who stands to lose the most if they never get access to my value?” Answering this question helps you streamline your marketing efforts to find new customers, readers, or donors.

Once you’ve defined your value and the people who need it the most, the third step is identify where they congregate in large groups. Why waste your time aimlessly trying to promote when you can reach a lot of people quickly who are predisposed to appreciate what you’re offering? I’ll wager that there are probably more than 25 places, online or offline, where your target audience congregates right now. Use my list of questions below for assistance:

Online:

  • What websites do the people in my target audience visit?
  • What groups on Facebook, Twitter, Pinterest, or LinkedIn match my target audience?
  • What active forums discuss my type of value or product?
  • What blogs do they read?
  • What news sites to they frequent?
  • What online book clubs are they members of?

Offline:

  • What professional or social organizations does my target audience join?
  • What print magazines do they read?
  • What television shows do they watch?
  • What radio shows do they listen to?
  • What religious groups or events do they participate in?
  • What newsletters do they subscribe to?
  • What hobbies do they enjoy?

When you identify where your target audience congregates, you can engage their interest and enthusiasm in several ways:

  • Offer to provide free articles for that organization’s newsletter.
  • Send free samples to the group’s leader.
  • Ask to be a speaker at the group’s next conference.
  • Provide a specialized resource or exclusive discount for the group.
  • Provide free Q&A to the group’s members.
  • Volunteer your time and expertise at one of the group’s events.

Millions of people around the world congregate based on shared needs and interests. Thus, they usually interact with other people and know like-minded groups with the same need. If you work to gain trust with one group, then they will likely pass word of mouth about you to the other groups whom they know, thereby helping promote on your behalf.

Marketing doesn’t have to be complex or costly. Use my 3-step approach to keep things simple and effective. When you know your value, who needs it the most, and where they congregate, you have all the fuel necessary to ignite a marketing wildfire.

 

Hot News:

Pay $16.99 and get $62 worth of stuff! Purchase my new book, Sell Your Book Like Wildfire, on my website and get my “Book Marketing Plan Template” and “Bestseller Website Tutorial” for FREE (a $45 value)! Pay for the book and get all three together. You’d be crazy to pass up a deal like this!

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Brenda Rumsey says

    August 27, 2012 at 11:27 pm

    I just bought your book 3 days ago and am learning more and more with each page I read. Wish I had seen the deal for purchasing on your website BEFORE I had bought the book. Smile.
    This is some great stuff.
    Thanks.

  2. Rob Eagar says

    August 28, 2012 at 4:15 pm

    Brenda,

    Thanks for the kind words. I’m glad your enjoying my new book and getting a lot out of it.

    Stay tuned for other special deals I’ll have coming soon.

    Rob

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2025 WildFire Marketing

Website by Wildfire Marketing